Social Media Marketing Course

Join our course to learn how to strategically use social media to grow your business or career.

Comprehensive Learning Experience

In eight modules, we'll guide you through the essential building blocks of social media marketing, helping you go beyond random posting and create a system that supports your goals and brand.

Step-by-Step Guidance

From identifying goals and understanding your audience to content creation, visual identity, planning, engagement, analytics, and strategy, each module builds on the previous one to give you a complete social-media strategy.

Practical Application

By the end of the course, you'll have a one-page social-media strategy ready to be adapted for your business or career.

About the Course

Our 'A Beginner’s Guide to Social Media Marketing' course is tailored for individuals aged 18 and above, whether you're a small-business owner, marketing professional, or creative entrepreneur. We focus on providing you with the essential knowledge and skills to use social media strategically, moving you from random posting to a structured system that aligns with your goals, brand, and audience. Join us to unlock the power of social media marketing and take your endeavors to the next level.

Meet Your Instructor

Hello, I’m Ricqcolia Phillip, and I’m excited to be your guide through this social media marketing journey. With years of experience in content, communications, and marketing, I’m passionate about helping individuals and businesses build confidence and achieve results online. Throughout this course, I’ll share practical strategies, insights, and tools to help you navigate the digital landscape with purpose. Let’s learn, grow, and unlock the full potential of social media together.

Course Curriculum

10 Chapters · 133 Lessons

1
1. (Included in full purchase)
  Welcome
2. (Included in full purchase)
  Course Introduction
2
1. (Included in full purchase)
  Module 1 Resource
2. (Included in full purchase)
  Why Strategy Matters
3. (Included in full purchase)
  Defining Your Goals
4. (Included in full purchase)
  Building a Foundation for Social Media Success
5. (Included in full purchase)
  Homework: Build Your Social Media Foundation
6. (Included in full purchase)
  Understanding Your Audience
7. (Included in full purchase)
  Getting to Know the People You Want to Reach
8. (Included in full purchase)
  Homework: Complete Your Audience Profile
9. (Included in full purchase)
  Choosing the Right Platforms
10. (Included in full purchase)
  Finding the Right Place to Show Up Online
11. (Included in full purchase)
  Homework: Choose Your Priority Platforms
12. (Included in full purchase)
  Aligning Goals, Audience, and Platforms
13. (Included in full purchase)
  Creating a Social Media Plan That Works Together
14. (Included in full purchase)
  Recap & Reflection
15. (Included in full purchase)
  Module 1 Key Takeaways
16. (Included in full purchase)
  Module 1 Knowledge Check Quiz
3
1. (Included in full purchase)
  A Beginner's Guide To Social Media Marketing Workbook
4
1. (Included in full purchase)
  Welcome to Module 2
2. (Included in full purchase)
  Optimising Your Profiles
3. (Included in full purchase)
  Your Digital First Impression Matters
4. (Included in full purchase)
  Homework: Optimise One Social Profile
5. (Included in full purchase)
  Branding Basics: Look, Voice & Values
6. (Included in full purchase)
  Building a Brand People Remember
7. (Included in full purchase)
  Homework: Finalise Your Brand Basics
8. (Included in full purchase)
  Tools of the Trade
9. (Included in full purchase)
  Essential Tools for Managing Social Media
10. (Included in full purchase)
  Homework: Choose Your Core Tools
11. (Included in full purchase)
  Building Systems for Consistency
12. (Included in full purchase)
  Creating Systems That Help You Stay Consistent
13. (Included in full purchase)
  Homework: Test the 1-2-1 Rule
14. (Included in full purchase)
  Recap & Reflection
15. (Included in full purchase)
  Module 2 Key Takeaways
16. (Included in full purchase)
  Module 2 Knowledge Check Quiz
5
1. (Included in full purchase)
  Welcome to Module 3
2. (Included in full purchase)
  Understanding Content Pillars
3. (Included in full purchase)
  Creating Content with Purpose
4. (Included in full purchase)
  Homework: Define Your Content Pillars
5. (Included in full purchase)
  Storytelling That Connects
6. (Included in full purchase)
  Using Storytelling to Build Connection
7. (Included in full purchase)
  Homework: Create One Story-Based Post Idea
8. (Included in full purchase)
  Crafting Captions That Connect
9. (Included in full purchase)
  Writing Captions That Encourage Action
10. (Included in full purchase)
  Homework: Draft Three Captions
11. (Included in full purchase)
  Turning Ideas Into a Content Plan
12. (Included in full purchase)
  Organising Ideas into a Content Plan
13. (Included in full purchase)
  Homework: Build a One-Week Content Plan
14. (Included in full purchase)
  Module 3: Recap & Reflection
15. (Included in full purchase)
  Module 3 Key Takeaways
16. (Included in full purchase)
  Module 3 Knowledge Check Quiz
6
1. (Included in full purchase)
  Welcome to Module 4
2. (Included in full purchase)
  What is Visual Identity and Why It Matters?
3. (Included in full purchase)
  Why Visual Branding Matters
4. (Included in full purchase)
  Building Your Brand Look
5. (Included in full purchase)
  Choosing Colours, Fonts, and Images
6. (Included in full purchase)
  Homework: Finalise Your Brand Kit
7. (Included in full purchase)
  Applying Design Principles
8. (Included in full purchase)
  Creating Professional Content with Simple Tools
9. (Included in full purchase)
  Homework: Create One Branded Graphic
10. (Included in full purchase)
  Consistency Across Platforms
11. (Included in full purchase)
  Maintaining Visual Consistency Across Platforms
12. (Included in full purchase)
  Homework: Complete a Visual Audit
13. (Included in full purchase)
  Module 4 Recap & Reflection
14. (Included in full purchase)
  Module 4 Key Takeaways
15. (Included in full purchase)
  Module 4 Knowledge Check Quiz
7
1. (Included in full purchase)
  Welcome to Module 5
2. (Included in full purchase)
  Why a Content Calendar Matters
3. (Included in full purchase)
  Why Content Planning Matters
4. (Included in full purchase)
  Homework: Review Your Content Pillars
5. (Included in full purchase)
  Building Your Framework
6. (Included in full purchase)
  Creating a Calendar Framework
7. (Included in full purchase)
  Homework: Create a Two-Week Content Calendar
8. (Included in full purchase)
  Batching Like a Pro
9. (Included in full purchase)
  Batch Creating Content for Efficiency
10. (Included in full purchase)
  Homework: Batch Create Content
11. (Included in full purchase)
  Tools and Templates for Planning
12. (Included in full purchase)
  Scheduling and Staying Consistent
13. (Included in full purchase)
  Homework: Schedule Your Content
14. (Included in full purchase)
  Module 5 Recap & Reflection
15. (Included in full purchase)
  Module 5 Key Takeaways
16. (Included in full purchase)
  Module 5 Knowledge Check Quiz
8
1. (Included in full purchase)
  Welcome to Module 6
2. (Included in full purchase)
  What Engagement Really Is
3. (Included in full purchase)
  Why Engagement Matters
4. (Included in full purchase)
  Homework: Review Your Current Engagement
5. (Included in full purchase)
  Creating Conversation
6. (Included in full purchase)
  Building Relationships Through Conversation
7. (Included in full purchase)
  Homework: Create Conversation Starters
8. (Included in full purchase)
  Responding Strategically
9. (Included in full purchase)
  Managing Comments, Messages, and Feedback
10. (Included in full purchase)
  Homework: Create Response Templates
11. (Included in full purchase)
  Growing a Real Community
12. (Included in full purchase)
  Building an Active Online Community
13. (Included in full purchase)
  Homework: Community Building Activity
14. (Included in full purchase)
  Module 6 Recap & Reflection
15. (Included in full purchase)
  Module 6 Key Takeaways
16. (Included in full purchase)
  Module 6 Knowledge Check Quiz
9
1. (Included in full purchase)
  Welcome to Module 7
2. (Included in full purchase)
  Why Analytics Matter
3. (Included in full purchase)
  Why Analytics Matter
4. (Included in full purchase)
  Homework: Access Your Analytics
5. (Included in full purchase)
  Understanding Your Metrics
6. (Included in full purchase)
  Understanding Key Social Media Metrics
7. (Included in full purchase)
  Homework: Identify Your Top Content
8. (Included in full purchase)
  Reading Insights Simply
9. (Included in full purchase)
  Using Data to Improve Strategy
10. (Included in full purchase)
  Turning Data into Better Content Decisions
11. (Included in full purchase)
  Homework: Review Lower-Performing Content
12. (Included in full purchase)
  Creating a Tracking Habit
13. (Included in full purchase)
  Creating a Simple Monthly Analytics Review
14. (Included in full purchase)
  Homework: Create Three Action Items
15. (Included in full purchase)
  Module 7 Recap & Reflection
16. (Included in full purchase)
  Module 7 Key Takeaways
17. (Included in full purchase)
  Module 7 Knowledge Check
10
1. (Included in full purchase)
  Welcome to Module 8
2. (Included in full purchase)
  What A Strategy Is (And Isn’t)
3. (Included in full purchase)
  Bringing Everything Together
4. (Included in full purchase)
  Step 1: Setting SMART Goals
5. (Included in full purchase)
  Setting Goals That Support Your Business
6. (Included in full purchase)
  Step 2: Defining Your Audience
7. (Included in full purchase)
  Creating Your Simple Social Media Strategy
8. (Included in full purchase)
  Step 3: Content Pillars and Messaging
9. (Included in full purchase)
  Step 4: Visual and Brand Alignment
10. (Included in full purchase)
  Step 5: Engagement & Community Strategy
11. (Included in full purchase)
  Step 6: Measuring and Refining
12. (Included in full purchase)
  Your Next 90 Days
13. (Included in full purchase)
  Bringing It All Together
14. (Included in full purchase)
  Module 8 Recap & Next Steps
15. (Included in full purchase)
  Module 8 Key Takeaways
16. (Included in full purchase)
  Final Social Media Strategy Project
17. (Included in full purchase)
  Module 8 Knowledge Check
18. (Included in full purchase)
  Congratulations

Ready to Transform Your Social Media Strategy?

Enroll now to gain access to a comprehensive course that will elevate your social media game and drive success for your business or career.

Please contact us for access.